About This App
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Category
Entertainment
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Installs
10M+
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Content Rating
Teen
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Developer Email
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Privacy Policy
http://www.itv.com/privacy/
Screenshots
Editor Reviews
ITVX is a streaming app in the entertainment category that focuses on TV shows and movies from ITV. I use this app on my phone because it gives me access to a huge library of British content that I really enjoy. The app launched in late 2022 and is available on Google Play and the App Store for free download. It has over 10 million installs on Google Play alone, which shows how popular it has become. You can watch a lot of shows without paying anything, but there are also ads in the free version. If you want to skip the ads, you can get a paid subscription. You do not need to register to browse, but you need an account to save your favorite shows. The app layout is simple and easy to navigate.
When I open the app, I usually check the homepage for new shows first. The app has a search bar at the top, so I can quickly find specific programs. I also use the category menu to explore genres like drama, comedy, and reality TV. One tip I have is to add shows to your watchlist so you do not lose track of them. The app lets you continue watching from where you stopped, which is very helpful if you are busy. I also like that I can download episodes to watch offline when I am on the train or traveling. The video quality adjusts automatically based on my internet speed, so I rarely face buffering issues.
Compared to other streaming apps like BBC iPlayer, ITVX feels more modern and has a cleaner interface. I chose ITVX over Channel 4's app because it offers more exclusive content from ITV, like reality shows and classic dramas. The free version with ads is still very watchable, and the ads are not too long. BBC iPlayer requires a TV license, but ITVX does not, which is a big plus for me. I also like that ITVX has a mix of live TV and on-demand shows. Overall, I think this app is a solid choice for anyone who loves British TV.
Features
- 📺 Live TV streaming: I can watch ITV channels live, which is great for sports events or news. The stream is stable and matches the TV broadcast perfectly, unlike some apps that have a delay.
- 📥 Offline downloads: This is my favorite feature compared to All4, which limits downloads heavily. I can save up to 10 shows at a time and watch them anywhere without using data. It is perfect for long flights.
- 🔍 Smart search: The search tool finds even old shows from the 90s, which BBC iPlayer sometimes misses. I just type a show name, and it shows exact results without extra junk.
- 🎬 Personalized recommendations: The app learns what I watch and suggests similar content. It helped me discover a drama series I never knew existed, which makes the app feel more helpful than Channel 4's generic list.
Pros
- 🌟 Content variety: ITVX has a wider mix of reality shows and classic movies than All4. I find more options to watch with my family, and the catalog updates weekly.
- ⚡ Fast loading: The app opens quickly and streams start within seconds. BBC iPlayer sometimes takes longer to load videos, but ITVX is much faster on my phone.
- 🔔 Notification system: I get alerts when new episodes of my favorite shows drop. This is better than Netflix, which often notifies me about irrelevant content. ITVX keeps it focused.
Cons
- ⚠️ Ads can be repetitive: The free version shows the same ads multiple times, which gets annoying. BBC iPlayer has fewer repeats in its ad breaks.
- 📱 Occasional crashes: The app sometimes closes unexpectedly when I switch between Wi-Fi and mobile data. This does not happen on Disney+ as often.
- 💾 Download limit: I wish I could save more than 10 shows offline. Netflix allows more downloads, so ITVX feels restrictive here.